ECL had just been through a big rebranding to modernise the look and feel of the brand. They were looking to relaunch their website to incorporate the new look, and better showcase what they offer.
I led the strategy and user experience for this project. I conducted research with users, analysed their data, and met with key stakeholder to identify what the organisation needed to communicate.
The workshop element of this project was really interesting, and gathering the feedback from staff was fantastic in terms of what opportunities there were to improve the existing product.
My outputs were IA planning, wireframing, and prototypes which could be taken to an external agency for the design and build process.
Catherine Rose 