Outset launched a new product/service range called ‘Primed’, and required a new website devoted to this new initiative. I led the strategy and research for this project from concept through to launch.
The outputs for this project were wireframes, IA planning, and prototypes. I then oversaw the design and build of the new site ahead of launch.
This was an exciting build to be involved in due to this being a greenfield project. The product offering was still in the process of being developed throughout the initial research phase, and in fact the research helped shaped the way the offer was adapted to best appeal and be understood by potential customers.


“Coast have more than lived up to our needs and expectations. The team quickly grasped a solid understanding of our business and objectives and provide intelligent responses to ensure delivery and success is as good as it possibly can be. Not only have we found every member of the team to be extremely knowledgeable in their field, but they are incredibly responsive, have a positive attitude and are good fun to work with. I wouldn’t hesitate in recommending them. “
Kirsty Budden – Outset (UK) Ltd