Toolstation

Toolstation were launching a new 2-hour delivery service, and required a page to promote and explain the service. I designed the wireframe for this page with the aim of selling the service to users.

For this wireframe I wanted communicate the offer to the user as quickly and as clearly as possible in order to optimise conversion. The mobile view was particularly important due to the audience usage. The service is of appeal to tradesmen/women who need something quickly while on the job site, so I designed the page with a mobile first approach.